The client acquired Fission Labs’ development services to scale up its campaign management platform’s capabilities and strengthen its backend services.
Our engineering team enhanced the platform and delivered a machine learning enabled Demand-side Platform (DSP) to efficiently manage and handle the actions of the mobile advertisers and cross-channel Ad campaigners.
The Business Benefits Rendered
The overall project impacted the ROI by 65%.
Error rates were drastically reduced by 100%.
Robust tracking systems diminished physical human efforts by 95%.
The bidding function increased by 95%.
Ease of handling of large data improved by 90%.
The client’s ROI increased by 60%.
Gained fast user action capture rate up to 80%.
Machine run-time improved by 80%.
Salient Features of the DSP Platform
Integrated online campaign management platform with ML