For any business to work its best, the company needs to understand its customers and build strong relationships with them.
A report, prepared by the State of Connected Customer, states that 66% of the 1000 consumers said that they were treated as a number by the brands and companies. This shows that consumers are looking for more humane connections with the brands they buy from.
In order to build strong relationships with the consumers, companies need to improve their internal processes in customer management and provide seamless customer service. This could only happen when the company unifies disparate company functions with an effective CRM solution.
With Salesforce, one of the most popular CRM solutions out there, collaboration becomes easy.
Companies gain effective advantages like improved management of business opportunities, effective sales collaboration, lead management, precise sales projections, and a lot of other functionalities.
However, this can only be achieved when a Salesforce implementation is done right. And that is only possible when a company has clearly defined processes and a great understanding of its customers.
That’s where AI gives a head start to a company.
Artificial Intelligence Empowers Salesforce
Artificial Intelligence helps companies gain a competitive advantage over their contemporaries. It allows them to analyze and manage data, provide actionable insights, and make precise decisions faster.
It basically eases the implementation process and helps businesses focus more on other core competencies like maintaining good customer relationships through personalized emails, alerts and making them feel connected to the brand.
So, how can a company leverage AI to provide enhanced salesforce implementation services?
Here Are 5 Ways AI Can Transform Salesforce Implementation Services
Artificial Intelligence, simply put, will make more sense of the data that goes into Salesforce. Here’s a non-exhaustive list of things that companies providing Salesforce implementations can do with Artificial Intelligence:
Make Perceptive Decisions
One decision can make or break a business. Imagine the impact of several insightful decisions that are based on hard data and do not go wrong.
AI makes that happen for companies.
It helps companies make future-minded decisions by analyzing historical data and results. Also, they can gain a new perspective on what’s trending in the market and how they can leverage those trends to bring in more customers.
As for the employees, Artificial Intelligence acts as an assistant, giving them instant access to all the important, filtered data that can be used to empower the company.
Anticipate What’s to Come
A blink of an eye can change a million things and completely undo your hard work. Nobody can see the future which is why making decisions based on things that are yet to happen can be, to say the least, daunting. This could change with Artificial Intelligence.
AI predicts future possibilities by studying the empirical data and helping companies enhance business by predicting the future to make better decisions and avoid pitfalls.
Managing menial tasks takes up a lot of time but are quite important for businesses. Automating these tasks can save a lot of time and money. In fact, according to Statista, by 2020 85% of CRM with businesses will be managed without human intervention.
Artificial Intelligence helps companies automate mechanical tasks during the Salesforce implementation. It also collects data and analyzes it using smart sensors and uses machine learning algorithms to categorize work and automatically make service requests without any human intervention.
Effective Time Management
Companies look for Salesforce Implementation providers usually look for faster implementation so that they can start benefiting from the software instantly.
Artificial Intelligence helps effectively manage time by analyzing a large amount of data in less time and producing actionable insights. This helps streamline the process and make the implementation happen faster as compared to a more manual implementation.
Enhance Sales Funnels
Increasing sales and thereby increasing revenue is the penultimate goal of a Salesforce implementation. So, it’s not an understatement to say that a company that approaches a Salesforce implementation provider would look at the effectiveness of their Sales funnels.
AI helps in creating sales funnels that are streamlined and customer-friendly by identifying the different behavior patterns for different types of industries and companies and the customers they serve. This leads to creating an implementation offering that’s well rounded and more effective than what’s commonly being offered.
To prove the fact that AI works wonders to any business, Statista conducted an online survey and found that 87% of AI adopters were using or considering to use AI for sales forecast and email marketing.
Artificial Intelligence Is a Prodigy of Science and Maths
Though AI has numerous advantages, there are many unforeseen dangers, and as Stephen Hawkings told BBC, “The development of full artificial intelligence could spell the end of the human race. It would take off on its own, and re-design itself at an ever-increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete, and would be superseded.”
It is extremely important that we humans need to be smart enough to maneuver AI to ease our work all the while making sure we are not giving it more power.
Fission Labs is a technology company that provides Salesforce consultation, implementation, and support services to optimize the platform for maximum return on investment. We optimize Salesforce based on the client requirements using progressive technologies like Machine Learning, Artificial Intelligence, and Data Analytics.