The client is a leading service provider in the Call Marketing space who was looking for a technical partner to help them develop an internal platform to optimize the quality of their inbound calls using call tracking, analytics, AI-powered call automation, and contact center services. The end goal was to have maximum ROI for each minute on the call.
The client needed insightful call tracking and analytics data for each call performance. They needed the following features:
Fission Labs built an enterprise-grade call marketing platform that unified the whole process from the campaign and lead management, call routing to tracking and analytics on a single platform. Following is how we helped them:
They were very well versed with the latest technology stack that helped us solve our problems such as Plivo and Amazon Ivona. The tracking and analytics helped us hone and perfect our call behaviours to generate the maximum conversions for our clients. The best part is that ever since we’ve started using the platform, our qualified leads have a 15X higher conversion rate than web-based leads, making it the ultimate asset for any sales team.