The client leveraged Fission Labs’ end- to- end product development services to launch an Ad Targeting mobile platform in the market that also offers universal smart remote capabilities to its users.
Fission Labs’ engineering team created a Behavioral Ad Targeting mobile application that captures and analyzes the data for in-depth business insights with the added capabilities to work as a universal smart remote for operating connected smart devices.
The Business Benefits Rendered
Real-time visualization of user activity across the globe region wise.
Insights were provided to help boost user retention. The client’
user base increased exponentially to 120 million + users.
User-specific targeting for multiple business campaigns.
Real-time analytics and actionable intelligence that resulted
in quality user experience and increased revenues.
Salient Features of the IoT-based Behavioral Ad-Targeting Platform
Capture user activity of 120+ million users
Analyze the captured data for in-depth business insights